New Lead Generation Needs a Learning Budget
2026-08-21 · Julian Hartwell
Test a new audience or motion with explicit assumptions, limited exposure, reviewable evidence, and a decision to stop, revise, or operationalize.
Continue reading →Field notes
Agent-native prospecting research
Practical guidance on ICP design, contact verification, enrichment provenance, deliverability, and human review.
Cold Email Prospecting: Make the Selection Logic Visible
2026-08-21 · Julian Hartwell
A complete workflow for researching, qualifying, drafting, routing, and learning from cold email.
Continue reading →Amplemarket Alternatives: How to Choose One That Fits Your GTM Stack
2026-08-20 · Julian Hartwell
Choosing an Amplemarket alternative depends on your team size, data needs, and how much AI you want in your outbound workflow. A RevOps specialist explains what to evaluate before you switch.
Continue reading →Website Intent Data vs. B2B Contact Lists: When to Actually Use Intent Data
2026-08-20 · Julian Hartwell
A candid comparison of list-first and intent-first outbound, drawn from 7 years of B2B sales ops mistakes — including when intent data is not worth the money.
Continue reading →Hire Specialists for Evidence Problems
2026-08-20 · Julian Hartwell
Discover how lead generation specialists create value by solving defined evidence problems, avoiding the pitfalls of generic outsourcing. A complete guide
Continue reading →B2B Data Quality Is a Decision-Control Problem
2026-08-20 · Julian Hartwell
Define, diagnose, and improve B2B data quality through decision impact, identity, freshness, qualification, deliverability, workflow, and metrics.
Continue reading →Amplemarket and AI Sales Automation: A Revenue Ops FAQ on Competitors, Intent Data, and Email Validation
2026-08-19 · Julian Hartwell
A revenue ops consultant's no-nonsense FAQ on Amplemarket, AI sales automation competitors, B2B buyer intent data, cold email features, and email validation—with real mistakes and practical checklists.
Continue reading →What Is a Lead Generation Platform and When Should a B2B Sales Team Use One?
2026-08-19 · Julian Hartwell
A practical breakdown of what a lead generation platform is and when a B2B sales team should actually invest in one—based on real campaigns with tight deadlines, messy data, and Salesforce integration.
Continue reading →Cold Email Copywriting: Prove Relevance Before You Persuade
2026-08-19 · Julian Hartwell
Cold email personalization in 2026 means selecting a recipient for a verified business reason, connecting one current account fact to that person's profess
Continue reading →Optimize Cold-Lead Subject Lines Beyond Open Rate
2026-08-19 · Julian Hartwell
Test subject lines with qualified replies and meeting quality while accounting for privacy, delivery, and measurement limitations.
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