Prospecting Cadence: What the Evidence Changes
2026-08-25 · Julian Hartwell
A prospecting cadence is more credible when each touch earns its place by adding a new reason to engage.
Continue reading →Field notes
Agent-native prospecting research
Practical guidance on ICP design, contact verification, enrichment provenance, deliverability, and human review.
Sales Engagement Strategy: What the Evidence Changes
2026-08-25 · Julian Hartwell
Sales engagement strategy should govern the quality of interactions across systems, not merely standardize activity inside one engagement platform.
Continue reading →I Don't Need Every Feature Packed Into One GTM Tool—I Need One or Two Things Done Right
2026-08-24 · Julian Hartwell
As an admin who manages vendor relationships daily, I've learned to distrust 'we do everything' pitches. Here's what evaluating the Amplemarket platform actually taught me about AI sales tools, data enrichment, and knowing your own limits.
Continue reading →Amplemarket Evaluation Guide: API Docs, Chrome Extension, LinkedIn Automation Scraping, Intent Data Dashboard, and Email Verification API – What Revenue Ops Should Actually Check
2026-08-24 · Julian Hartwell
A revenue operations buyer's practical checklist for evaluating Amplemarket: email verification API docs, Chrome extension, LinkedIn automation scraping, intent data dashboard, and more.
Continue reading →Find Buyers Online by Ranking Evidence, Not Profiles
2026-08-24 · Julian Hartwell
Learn how to find buyers online by separating visible companies from viable buying paths, verifying roles, and testing a narrow route before outreach.
Continue reading →High-Quality Lead Generation Needs an Auditable Threshold
2026-08-24 · Julian Hartwell
Define quality through source, freshness, qualification state, ownership, reproducibility, and the precision-versus-coverage tradeoff.
Continue reading →Amplemarket Lead Scraping, Reverse Email Lookup, and LinkedIn Automation: A RevOps Checklist for Your Free Trial
2026-08-21 · Julian Hartwell
A RevOps manager with six years of painful mistakes shares the scenario-based checklist for evaluating Amplemarket lead scraping features, reverse email lookup, and free trial LinkedIn automation.
Continue reading →Amplemarket Salesforce Integration & Sales Navigator Export: 6 FAQ for RevOps Teams
2026-08-21 · Julian Hartwell
Practical answers about the Amplemarket Salesforce integration, browser extension, LinkedIn Sales Navigator export, email tracking, and what revenue operations teams should evaluate in a company database.
Continue reading →New Lead Generation Needs a Learning Budget
2026-08-21 · Julian Hartwell
Test a new audience or motion with explicit assumptions, limited exposure, reviewable evidence, and a decision to stop, revise, or operationalize.
Continue reading →Cold Email Prospecting: Make the Selection Logic Visible
2026-08-21 · Julian Hartwell
A complete workflow for researching, qualifying, drafting, routing, and learning from cold email.
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